Leroy Merlin Duelo das Casas
Para dar mais impacto à sua Black Friday, a Leroy Merlin desafiou-nos a criar um Live Shopping que conseguisse gerar awareness, tráfego para o site e tornar a marca mais próxima do cliente com um conteúdo promocional, fun e ao mesmo tempo pedagógico.
Criámos o Duelo das Casas Leroy Merlin. 6 influencers. 2 equipas. 2 casas para montar. Os especialistas da marca, um host e duas mentoras a ajudar. Um live shopping onde todos os portugueses saíram a ganhar. Descontos, claro.
Em 90 mins, as equipas tiveram que escolher, debater, ir buscar e instalar os produtos em promoção que queriam ver nas suas casas.
Quem assistia através do site podia comentar no chat, consultar os produtos utilizados pelas equipas e comprá-los com descontos incríveis.
Uma experiência imersiva e interativa que, no final, deu aos espectadores do live shopping a oportunidade de votarem na sua equipa favorita e decidirem os vencedores.
Live Shopping vs Average Black Friday Campaign:
+ 637,2% Total de views
+ 382,59% Total de users
+ 821,91% Novos users (quase metade dos viewers – 45,53%)
+ 73,73% Média de Engagement
+ 7,77% Cartões de fidelização (14% de todos os cartões criados durante a campanha)
Live Shopping
Add-to-cart rate – 20,58%; Conversion rate – 2,24%; 15% users registados; 20.62% interagiram; 19.16% reagiram; Acumulado do tempo total visualizado 60.645 mins.; 17.45 mins Tempo médio visualizado
Social Media
4,54M Reach; 50,41k Link Clicks; 20,2k interações
Media Relations
Reach 464K; AAV 38K€
Leroy Merlin Duel of Houses
In order to get more impact for its Black Friday campaign, Leroy Merlin challenged us to create a Live Shopping event that managed to generate more awareness, drive more traffic to the site and make the brand closer to the client with a content that was promotional, fun but at the same time educational.
We created “Challenge of Leroy Merlin Houses”. 6 influencers. 2 teams. 2 houses to build. The brand’s specialists, a host and 2 mentors to help. A live shopping where every Portuguese people came out winning. Discounts, of course.
In 90 mins, the teams had to choose, debate, go get and install the promotional products they wanted in their house.
Those who watched through the site could comment on our chat, discover more information about the products and buy them with incredible discounts.
An immersive and interactive shopping experience that, in the end, allowed the audience to vote on their favourite team and choose the winners.
Live Shopping vs Average Black Friday Campaign:
+ 637,2% total views
+ 382,59% total users
+ 821,91% new users (almost half of the viewers – 45,53%)
+ 73,73% engagement
+ 7,77% loyalty cards (14% of all cards created during the BF campaign)
Live Shopping
Add-to-cart rate – 20,58%;
Conversion rate – 2,24%;
15% registered users;
20.62% interacted;
19.16% reacted;
60.645 mins. accumulated total time viewed;
17.45 mins average time viewed.
Social Media
4,54M Reach;
50,41k Link Clicks;
20,2k interactions.
Media Relations
Reach 464K;
AAV 38K€
