BigFish - Black Friday Worten Tudo à Grande

Black Friday Worten Tudo à Grande

Black Friday Worten Tudo à Grande

Durante o mês de novembro de 2023, a Worten comunicou a Black Friday sob o conceito umbrella “Tudo à Grande”. Mas era preciso uma ideia capaz de motivar a ida às lojas, para além de alimentar media e redes sociais.


Por isso, criámos uma chuva com milhares de prémios e descontos nas principais lojas Worten. Para participar, os clientes tinham que vestir um fato insuflável tipo lutador de sumo para ficarem mesmo à grande. Depois, tinham que apanhar os vales que os nossos promotores disparavam para o ar com as suas Big Guns.


No último fim de semana do mês, todos puderam ganhar ainda mais prémios com a Mega Piñata Black Friday Worten. 


Foi mesmo tudo à grande. Personalidades como Cláudia Vieira, Pedro Fernandes, Mariana Alvim, Joana Cruz e Rodrigo Gomes a apresentarem a ação. Tivemos vários diretos em prime time na SIC e CMTV, presença em programas da manhã na SIC, programas da tarde na TVI e muita cobertura mediática. 


Os resultados, esses, foram gigantes. Gerámos centenas de participações e demos milhares de euros.




During november 2023, Worten communicated its’ Black Friday under the umbrella concept “Livin’ it Large”. But we needed an idea capable of making people visit the brand’s stores, besides being able to feed media.


So, we made thousands of prizes and discounts rain in Worten’s main stores. To participate, clients had to dress an inflatable suit like a sumo wrestler so they could really be at large. Then, they had to catch vouchers that our promoters fired away with their Big Guns.


In the last weekend of the month, everyone could win even more prizes with Worten’s Black Friday Mega Piñata.


It was a month at large. Portuguese celebrities were hosts of the activation, we had several tv lives during prime time on national tv channels SIC and CMTV, we were present at the tv morning show on SIC and at the tv afternoon show at TVI and had much more media coverage.


The results were larger than life. We had hundreds of participants and gave away thousands of euros.

BigFish - Black Friday Worten Tudo à Grande / show caseBigFish - Black Friday Worten Tudo à Grande / show case
BigFish - Black Friday Worten Tudo à Grande / show caseBigFish - Black Friday Worten Tudo à Grande / show case
BigFish - Black Friday Worten Tudo à Grande / show caseBigFish - Black Friday Worten Tudo à Grande / show caseBigFish - Black Friday Worten Tudo à Grande / show case
BigFish - Black Friday Worten Tudo à Grande / show caseBigFish - Black Friday Worten Tudo à Grande / show case
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